In ancient times, billboards existed on street sides. Now they’re found on Facebook pages, hovering on the side of your Google results, and their advertising is followed by a bunch of hashtags.
While billboards loomed over buildings, dusty and impersonal, branding and advertising today can take on a much more personal role. Business can create pages, share content, thoughts, and ask for feedback on a platform that holds customers and service providers on an equal level. While forming a connection with your clients’ things like ‘brand awareness’ and ‘positive brand identity’ are instilled in your target audience automatically. Your social presence give you a chance to meet relevant consumers, and all this contributes to an increase of traffic on your actual website! That four of the most important bases for branding all tidied up, Awareness, Identity, Consumers and Traffic.
First when looking at the various social mediums that you have at hand, it’s important to understand their social value. Social Networking Sites, such as Facebook and Twitter are avenues where you can develop a personal connection with your customers, and not just put up advertisements. Using these sites to their full potential can expand your brand’s reach much more than an advertisement can.
One of the most important things you need to look at while working a social media avenue is to talk to your customers, give the personal replies to their queries (not redundant automated/vague/prewritten ones), and deal with their requests and complaints personally. A personal touch in your responses, while maintaining your professional and conversational tone is key. Informative articles, and appropriate tutorial videos are often well received by the public.
Also stick to having a low response time, and answer all queries in a timely manner, you customer is interested in what you have to say, harness that interest. Sometimes it might not be possible to resolve problems faced by the customers quickly, in this case, work with the current customer support and solve the issue all the while keeping the customer informed of the query’s progress. People who reach out like to feel involved and heard. Furthermore, it’s equally important to ask for their feedback when a query or complaint has been resolved, and thank them for granting you with an opportunity to fix the issues.
In a nutshell, your social media presence isn’t about notifying people of events and advertisements, it’s about having a platform where you interact with people around you, and become their brand, instead of a brand.
Would you like to hire us for any of the following services?
Simply complete the form below and we'll call you for a free evaluation.
At Genetech we pride ourselves with our 'open communication' approach with our clientele. Once you initiate a project with us, be it big or small, our team will provide regular updates, regarding project status. We encourage our clients to interact with us as much as possible; so that we can deliver exactly you're looking for. As a team, we put in a lot of dedication and finesse into everything we create with you, so that you're thoroughly pleased with the outcome. As we begin all our projects from scratch, each plan is molded to most efficiently accomplishing it purpose. Backed up with solid coding and fresh designs, our work aims to impress. Finishing off with a strenuous QA run, all work is built to function smoothly.
I have been working with Genetech for nearly a decade. In that time, they have become one of the most important strategic partners I have ever had. I don't even call it "outsourcing" any longer as I feel like they're an extension of my company. Around the office, we refer to them as "our team." I refer my clients to them as often as I'm given the opportunity. Finding a solid development partner is difficult. Finding a group that can be your entire back office is damn near impossible. That's why I'm so grateful I found these guys. They come with my highest and strongest recommendation.
Latest posts by Uroosa Rajani (see all)
- Couch, Coffee and Lollipop? - March 20, 2015
- When HTML5 and CSS3 Unite, they toss HTML4 out of the park - September 10, 2013
- Grab Users through Inspirational 3D Illustration - August 19, 2013