Blog image-8 tips to troubleshoot your website like a pro.You might be Losing Customers Without Knowing It! 

What if I told you that a single moment of downtime on your website could cost your business thousands of dollars?

Sounds dramatics..? It’s not.

In 2018, Amazon suffered a major outage during Prime Day, as millions of customers were trying to cash in on the deals. Hours of downtime, frustrated customers, and millions in lost sales. Prime Day is one of Amazon’s biggest shopping events, which generates an estimated $1 million in sales per minute during peak times. But that year, a website glitch turned what should’ve been a profitable day into a PR nightmare. 

If a global giant like Amazon can experience such devastating consequences from a few hours of downtime, imagine what a single website vulnerability could do to your business. Be it a minor bug, common website error codes,  or a complete system failure, the risks are all too real, and they can’t be ignored.

So, how long are you willing to risk lost sales before taking action?

You don’t need to wait for a disaster to find out. So, let’s get into what matters most: troubleshooting like a PRO. Here’s the blueprint to troubleshoot, prevent, and optimize. 

The Troubleshooting Blueprint

1. Server Status: Because downtime costs you

Your website lives on a server, and when that server goes down, so does your business. But how often do you check your server status? Probably not enough.

Why it matters: Your website’s performance hinges on a stable server; without it, you’re risking downtime and customer frustration.

Quick Fix: Use a reliable server monitoring tool like Pingdom or UptimeRobot to keep a constant eye on your server’s performance. These tools send alerts if there’s downtime so you can act before it’s too late.

Proactive Tip: Check with your hosting provider about load balancing and scaling options. Can your server handle traffic spikes, or will it crash under pressure?

2. Website Logs: They matter more than you think

Most people overlook their website logs, but these logs are a goldmine of information about errors, performance issues, and security threats.

Why it matters: Logs track everything that happens on your site, from user activities to system errors. Ignoring them means missing out on crucial clues that could prevent future problems.

Quick Fix: Set up a regular log review process. Tools like Loggly or Papertrail can help automate the collection and monitoring of logs. You should regularly search for error codes, spikes in 404s, or any signs of hacking attempts.

3. Website Performance: Speed is money

I’ve said it before, but it’s worth repeating: If your website is slow, your customers are gone. Website performance is one of the top factors in determining user experience, SEO rankings and overall reliability.

Why it matters: Google favors faster sites, and your visitors do too. 47% of customers expect a webpage to load in two seconds or less.

Quick Fix: Use caching and a CDN (Content Delivery Network) to deliver faster load times, particularly for users across different regions. Minimize code bloat, optimize images, and reduce the number of HTTP requests. Tools like PageSpeed Insights and GTmetrix can give you a full breakdown of what’s slowing your site down.

4. Code Inspection: Small fixes big impact

Your website’s code is the foundation of everything that runs on your site. But when was the last time you took a deep dive into it?

Why it matters: Small errors in your code can lead to big problems. Whether it’s broken scripts, bad queries, or outdated code, even the tiniest flaw can cause pages to break or, worse, leave security vulnerabilities open.

Quick Fix: Set up a routine for code inspection. Tools like DebugBar and SonarQube can automatically scan your code for syntax errors, vulnerabilities, and optimization issues.

5. Broken Links and 404 Errors: Every click counts

You’ve been promoting that new product or service. Customers are excited, they click the link and boom, a 404 error pops up. Do you think they’ll come back to try again? Not likely.

Why it matters: Broken links directly hit your reputation. Every 404 is a customer lost.

Quick Fix: Tools like Screaming Frog can help you scan your site and eliminate dead links before they sabotage your business.

6. Mobile Optimization: Half of your audience is on mobile

It’s not 2010. Over 50% of web traffic comes from mobile devices, and yet many websites are still optimized for desktop-only users. 

Why it matters: If your site isn’t mobile-friendly, you’re cutting off half your audience.

Quick Fix: Use Small Seo tool to check how your site looks and functions on different devices. The question is: How does your business look on the devices your customers are actually using?

7. Check for Security: Trust is everything

A security breach doesn’t only hurt your site; it destroys trust. Customers won’t return if they think their data isn’t safe.

Why it matters: With data breaches on the rise, ensuring top-tier security measures is essential.

Pro Tip: Regularly run security scans with tools like Sucuri or Wordfence to ensure your site is protected. SSL certificates, firewalls, malware scanning, all of this must be in place. What happens if you don’t? Well, the real question is: Can your business survive a mass exodus of customers due to a breach?

8. Stay Updated: Outdated software can break your site

Using WordPress, Shopify, or a custom CMS? Your plugins and systems need to be regularly updated. 

Why it matters: Outdated plugins can lead to compatibility issues, crashes, and even security risks. Don’t let your site suffer from preventable problems.

Ask yourself this: When was the last time you updated your site’s backend? If you can’t remember, it’s time to take action.

Preventing Disaster Is Cheaper Than Fixing It

It’s easier and far cheaper to prevent a problem than to fix one after it has already caused damage. At Genetech Solutions, we specialize in proactive website maintenance that keeps your business running smoothly. So if you’re looking for a reliable partner to keep your website healthy and glitch-free, contact us for a consultation call.

Futureproof your website. Stay proactive and fix the issues before they escalate into a crisis. By partnering with us, you’ll keep your customers engaged and your revenue where it belongs (on your website.)

Now, it’s your move: Start the audit. Let’s Fix the flaws and secure your business. 

Lareb is a Content and Marketing Specialist with expertise in creating content for diverse industries. Her current role has given her the opportunity to create impactful strategies that build brand awareness and drive lead generation. Give her any challenge, and she'll tackle it with due diligence, hard work, and a passion for learning. But not without a bit of initial panic first! (She just needs a quick freak-out to kick things off!) In her downtime, she’s hooked on crime, thrillers, and psychological shows, often left wondering what drives people to the edge. If you catch her sipping an iced latte, you know she’s in her zone (curious, creative, and at her best.)