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Our experience with Genetech has been amazing! Their level of professionalism, communication, and support is off the charts and they created a beau...
Completed web development project quickly, accurately, and fair priced. First project was a success and they will be my first call on any new proje...
We absolutely loved the work done for us in a short amount of time by the Genetech team. They were extremely professional and responsive and helpfu...
The team helped me update two websites with a new look - photographs, text, graphics - and did a really nice job. I particularly appreciate the tim...
We use industry-standard tools and technologies
We produce a wide variety of content including website & landing pages, blogs & articles, case studies, email/newsletters, infographics, and video scripts. We decide on the mix based on your audience, industry, goals (e.g. brand awareness vs lead generation), and your existing content assets. We'll build a strategy with you — set KPIs, identify what your target audience responds to, and then pick formats that deliver best ROI.
Measurement is built in from the start. We define KPIs in the strategy phase (e.g., traffic growth, time on page, conversion rates, lead generation, email open/click rates), then track them over time. Periodic reporting and reviews let us see what content is working, what needs optimization, and adapt the plan accordingly.
Content marketing is more of a medium-to-long term investment. You may begin seeing improvements in website traffic, engagement, social shares, or leads within 4-8 weeks for simpler content types (blogs, email, etc.). Greater outcomes (authority, brand awareness, significant lead generation) often take 3-6 months or more, depending on consistency, competition in your industry, and how well the content resonates.
We begin with a discovery phase: we review your brand guidelines, your past content, target personas, competitive landscape, and your audience’s preferences. Then we develop content briefs, tone & style guides, share samples, collect feedback — all before full-scale production. Throughout, we involve you in reviews and revisions so the content feels authentic and on-brand.
