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Technical SEO & Troubleshooting

According to BrightEdge, 68% of online experiences begin with a search engine. It implies that the first order of business for anyone wanting to have eyeballs on their website is to ensure that their website is indexed and ranked, especially in Google. Be it optimization or marketing, the first step is to ensure that there are no technical issues in the website to hinder the indexing and ranking processes. 

From site architecture to URL structures and page and media optimization to improving content readability, our team audits and creates a custom checklist for each project to ensure that we don’t miss out on any standards and guidelines while keeping the context in mind. We have been working with clients to troubleshoot and fix site issues for them when their agencies fail to solve problems as they focus more on content and copywriting and even on pushing Ad budgets.

Convert more website visitors into customers with our proven strategies.

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Reach Out To Us If You See Declining Traffic Or Issues With The Following:

Overall onsite SEO

Overall onsite SEO

Site Indexing

Site Indexing

Site Ranking

Site Ranking

Google Analytics

Google Analytics

Google Ads

Google Ads

Google Merchant

Google Merchant

Google Search Console

Google Search Console

Client Emails

Client Emails

GTM tags

GTM tags

Accelerated Mobile Pages

Accelerated Mobile Pages

Page Speed

Page Speed

URL Structure and Canonical URLs

URL Structure and Canonical URLs

XML Sitemaps

XML Sitemaps

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The Choice of Successful Brands

Our experience with Genetech has been amazing! Their level of professionalism, communication, and support is off the charts and they created a beau...

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Brittany Earnhardt

Executive Assistant, Reside Platform
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Completed web development project quickly, accurately, and fair priced. First project was a success and they will be my first call on any new proje...

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Jeremy Lane

Chief Marketing Officer, Anjon Manufacturing
USA

We absolutely loved the work done for us in a short amount of time by the Genetech team. They were extremely professional and responsive and helpfu...

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Julia Balukonis

Special Projects Manager, Payfect Inc.
USA

The team helped me update two websites with a new look - photographs, text, graphics - and did a really nice job. I particularly appreciate the tim...

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Scott Shagory

Founder & CEO, Purple Finch Group
USA
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Industries We Have Expertise In

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Fintech

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Healthcare

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Logistics & Supply Chain

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Education

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Hospitality

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We use industry-standard tools and technologies

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Frequently Asked Questions

What specific technical SEO issues can prevent my site from ranking well?

Some of the key technical issues that often hurt rankings include:

  • Poor site architecture (deep pages, orphan pages, bad internal linking), which prevents crawling or indexing properly.
  • Slow page load times (especially on mobile).
  • Broken links, duplicate content, or incorrect canonical tags.
  • Missing or malformed XML sitemaps or robots.txt rules blocking search engines.
  • Improper URL structures (parameter issues, non-SEO friendly paths).
  • Misconfigured mobile responsiveness or usability issues.

How do you troubleshoot declines in organic traffic or search visibility?

When we see drops in traffic or ranking, we typically go through this process:

  1. Review Google Search Console for messages, index coverage, crawl errors, or manual actions.
  2. Audit recent site changes (code, design, content) or server issues.
  3. Check page speed and performance metrics (especially after updates).
  4. Review on-page SEO (meta tags, titles, headings, schema).
  5. Look at backlinks and any potentially harmful ones.
  6. Diagnose mobile & user experience issues.
  7. Provide a prioritized remediation list and execute fixes, then monitor recovery over time.

How long does it take to see improvements after fixing technical SEO issues?

Timeline depends on issue severity, how many problems there are, and how quickly fixes are implemented. Generally:

  • Minor fixes (broken links, sitemap updates, canonical issues) may show results in 2-4 weeks.
  • More involved performance / architecture changes (site speed, restructuring, mobile UX) may take 1-3 months to fully reflect in search rankings and traffic.
  • SEO is cumulative: early wins help, but steady maintenance and optimization matter for long-term gains.

 

What tools and methods do you use to audit and monitor technical SEO?

We leverage a combination of standard, proven tools and custom processes to ensure a thorough job, including:

  • Google Search Console, Webmaster Tools for index / crawl insights.
  • Page speed tools (like Google Pagespeed Insight, GTMetrix).
  • Crawler tools (Screaming Frog, etc.) for mapping broken links, redirects, duplicate content.
  • Analytics tools (e.g. Google Analytics) to track traffic trends and user behavior.
  • Monitoring tools post-fix to check uptime, page load, mobile usability.
  • Manual review of technical settings (hosting, caching, server response, SSL/TLS, security).

How do you ensure that fixes are sustainable and don’t cause new problems?

Preventing regressions or unintended effects is part of the workflow:

  • We test fixes in staging / development environments before pushing to production.
  • Use version control so changes can be rolled back if needed.
  • Maintain a checklist for technical SEO standards that covers indexing, crawlability, performance, security.
  • After deployment, monitor metrics (traffic, page speed, error rates) to catch issues early.
  • Provide documentation and training when relevant, so your internal team can avoid creating problems in future updates.

 

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