Your business mobile app is a branding tool that is developed for strengthening your relationship with existing and prospective clients. It updates them with your services and increases customer loyalty. Apart from a strong web presence, mobile apps allow you to reach out to your customers providing them with more interactive opportunities. However, the right platform for your business app must be chosen carefully, keeping in mind what will work out for your users and your business.
Let’s see what you should consider before opting for an iphone or an android application for your business.
1. Choose what your Customers Use
Your visitor stats can play a major role in deciding the platform for your application. If a major part of your traffic is from iOS users, then the decision is simple. However, if majority of your users are android friendly then you’ll have to develop an app which covers the maximum percentage of your customers.
a) Which is the more dominating device in the industry?
Researches from Gartner reveal that in 2013, 79% of all smartphones purchased were Android based. Androids are available to just about anyone. Choosing Android as your platform surely means that you can reach thousands of more users.
b) Which is more affordable?
Apple is always in charge of the hardware and software meaning all your screen and graphic resolution related issues are already taken care of. But, if your targeted regions and customers are not tech savvy, an iphone would probably be too much to ask for. Take a closer look at your users’ preferred devices before deciding which platform will suit their pocket.
2. Is your platform prone to Malware?
Google’s denial to acknowledge that Android has a malware problem is not appreciated by technological experts who are still doubtful about Android’s security issues. Studies reveal that one in five android applications seem to have major security loopholes, in stark comparison to iphone apps which are carefully inspected for any flaws.
a) Why Android is less secure?
Android is open source which is a good thing. On the other hand, it also means that you are developing an app for a device which could be at risk of malware attacks. Android burdens the users with unwanted security issues and this can turn out to be harmful for you business app in the long run.
b) Why iphones are more secure?
On the other hand, Apple is closed source. The iphone holds a much greater authority over its applications which are meticulously tested against such security flaws making mobile computing much safer.
3. Slow and Steady or Jack be Nimble
For today’s fast-paced businesses, time is money. Developing an app for the Android platform means you can easily add or update your app without any time lag. On the other hand, Apple has legendary records of approvals and delay.
a) Which gives your app instant recognition?
By reducing the iteration time, your app gets updated quickly and is accessible to your users in a matter of hours. The absence of a QA cycle promotes a swift deployment on the users’ end.
b) Which makes you wait in the queue?
The iphone app approval cycle can take from 7-10 days. Your app is untouched for this time period after which it is either accepted or rejected. This means risking your investment and time which can be harmful for your business.
Currently, businesses are relying on their mobile apps to engage customers, making them come back for their products and services. These apps not only retain old customers but build new clients for them. We have listed some aspects of both the devices. Choose wisely the right platform for your business app.
Would you like to hire us for any of the following services?
Simply complete the form below and we'll call you for a free evaluation.
At Genetech we pride ourselves with our 'open communication' approach with our clientele. Once you initiate a project with us, be it big or small, our team will provide regular updates, regarding project status. We encourage our clients to interact with us as much as possible; so that we can deliver exactly you're looking for. As a team, we put in a lot of dedication and finesse into everything we create with you, so that you're thoroughly pleased with the outcome. As we begin all our projects from scratch, each plan is molded to most efficiently accomplishing it purpose. Backed up with solid coding and fresh designs, our work aims to impress. Finishing off with a strenuous QA run, all work is built to function smoothly.
Since the inception of our company, we've worked with three different web development agencies a primarily because we were not thrilled about previous experiences. Thankfully, our team will ever need to look any further than Genetech Solutions. We are thrilled about the experience Genetech provided, and are excited to partner with this team in the months and years to come! Genetech is quick, communicative, and executes with precision. The team has robust experience, which allows them to code/design cutting edge designs. I highly recommend Genetech Solutions for your next web development project. We are excited to build a long term partnership into the future. Thanks for the opportunity to share this feedback.