Does My Business Really Need A Website?

business website

The question baffling a million minds all around the globe. Here are the top myths, debunked!

If you ever find yourself asking this question, just remember one thing. The answer is always YES. Unless, of course you are over whelmed with customers, make more money than you want, and you really could do without further expanding your business. In case you do want a more successful business, you do need a business website. Period.

In this day and age, a business without an online presence might as well hand over all the money to its competitors and go home. This is how vital the need for an online presence is. Whether you are just starting out as an entrepreneur, or business has been in your family for generations, it is crucial to keep abreast with the changing times.

We often find business owners pondering for days over the need and necessity of having a website. Which compelled me to find the reasons for why business owners avert moving forward. So here it is. Top dilemmas about why a website is important for your business, answered.

This Is How It Has Always Been In Our Family!

Ah, the age-old story of a multi-generation, family-run business. Yes, you must already have your loyal customers with you. And that might lead you to think, why invest anywhere else? But the truth is, it is vital for any business to stay up to date with the times. The generation gaps are getting wider. What worked as a brilliant marketing strategy in the 80s is considered purely obsolete today. There was a time when door-to-door selling was the prime focus of service-based industry as well as for businesses selling various products. Today, you can’t even imagine knocking on anyone’s door let alone getting two seconds of their time. The fact is, people are busy and much more upfront today than ever before. There is just no time for beating around the bush. With new times, new tactics emerged. Today, you don’t go knocking on the potential consumer’s door. Instead, you tease them enough to make them want to check out your offering by searching on Google. When they do, wouldn’t it be great if you have an awesome website ready to blow them away with? Like they say, first impression is the last impression. A well-crafted #marketing strategy and a well designed website is like a complete five course meal! #WebDesign Click To Tweet It leaves the customer satisfied.

But I Already Have A Page On Social Media…

So does your competition, and their competition, and their… you get the drift. The thing about being a businessperson or an entrepreneur is that you need to have a progressive mindset. If you tend to settle for what you have, pretty soon you will be left behind and basically left with nothing but the memories of yonder days. In order to make your business more successful you need to play on the front foot. Ditch the passive-aggressive strategy and focus more on action. Why ride-share on a crow when you have eagle’s wings? So you have social media presence for your business. You have Facebook and Instagram pages to market your products and services. That’s awesome! It shows you know how to play the game. But do you think your Facebook page would impress the CEO of a big corporation? Having a Facebook or Instagram page for your business is pretty much like wearing flip-flops on a suit. It suggests that either you are just starting out or your heart is not into the game. Both the situations don’t really favor you, particularly if neither is true. Whereas, having a well structured website shows that you’re in it to win it. And that’s the attitude big guns look out for.   The point being, if you want to take your business to the next level, you need to have a well designed, properly functioning website to back up your claims. Big guns don't consider just having a #socialmedia presence as professional. #webdesign Click To Tweet

I’d Rather Spend My Money On Marketing!

After all is said and done, the question of cost arises. The bitter truth: Getting a business website developed won’t be free of cost. The brighter side of the picture: It will be an investment worth every penny. One of the most important aspects of running a business is marketing it to the right audience. You spend a big chunk of money on marketing and advertising to bring back old customers and entice prospective ones. Considering that your marketing is effective, and you manage to attract potential customers to your business. Having a stunning website to introduce them to your business is a stellar way to garner their trust and increase your revenues. You come off looking more professional and efficient. As easy as having your own business may seem, it is not. Not until you streamline the process, which will differentiate you from your competitors.Spending for a website will show the big guns that you're serious. #webdesign #marketing Click To Tweet

A Business Website Will Be Useless For Me

Even if you feel your particular niche does not require a website, but that a brick-and-mortar retail store suits your needs more, there is a lot you are missing out on. These are the times when people are buying and selling everything imaginable online. Whether it is clothes and shoes or real estate and cars. Nothing is impossible on the Internet. Nothing speaks professionalism than a properly curated website. It shows that you care, not only about your business, but also about your potential customers. How? The fact that you took the trouble to organize information about your company in an easy-to-navigate manner proves that you go the extra mile to provide the utmost service.

At the end of the day, it all boils down to your individual needs and circumstances. You could be among the lucky few who have more success than they can handle. But for every one else, the need to have a distinguished online presence is immense. There is no doubt, every business has the potential to do well in the realm of the Internet. It is just about using the right tools.

Shamim Rajani

Shamim Rajani

Shamim Rajani is the Chief Operating Officer (COO) at Genetech Solutions, a one stop shop for all web services specializing in Web Development, Customized Web Applications, Social Media Marketing and other IT related services. Follow her on twitter @ShamimRajani & Linkedin.

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