Taste of Blue
Luxury concierge app for exclusive members
I have retained Genetech now on my 3rd project – that should say it all!
As the founder of the worlds leading concierge I have never settled for second best, that’s why I work with Genetech.
Steve D Sims
Founder and CEO of the Luxury Concierge Service Bluefish
Luxury Concierge App For Exclusive Member
Bluefish is the world’s first leading experiential concierge firm. The firm has built a network of relationships with the best travel, leisure, and entertainment organizations in the past two decades. To improve the experiences of their clients, Bluefish wanted to create a solution that utilized the firm’s expertise and connections in the form of a smart concierge assistant.
Looking for an app development firm, Steve Sims, founder of Bluefish, contacted Genetech Solutions. The request was to create a membership-based iOS-exclusive app that is a go-to stop for people looking to get access to elite hotels, restaurants, events, and other luxury experiences.
Specs & Deliverables
Development Methodology
Scrum
Industry
Hospitality, Travel
Region
North America
Product Interfaces
Mobile App, Web-based Admin Panel
API & Frameworks
CodeIgniter (backend admin), Swift (iOS app)
Team Size
5 members, including 2 developers, a designer, a tester, and a project manager
Opportunity / Challenge
- The task was to materialize the client’s unique idea of creating an exclusive app for Bluefish club members. This app had to offer a premium concierge service, and integrate a reliable payment method.
- The first challenge was to create a smart bot that would replace the need for a human in most cases, helping with finding the right flights, hotels, events, and experiences, and creating bookings on the behalf of the customer.
- To make a reliable bot, the challenge was to ensure that the bot could be taught and upgraded, in order to evolve with time. For this, we had to create an admin panel on the website for multiple support features and to make sure that if an instance of bot failure occurs, a human can take over seamlessly without the customer knowing about it.
The Solutions
- Genetech and Taste of Blue found the solution in the form of an AI chatbot made with Google Dialogue Flow API as a virtual assistant for app users. The bot had to be programmed to interact with website and app users to answer queries, give replies, and offer services 24/7. It was named ToBy.
- The Taste of Blue app was integrated with Priceline and booking.com for fetching hotels, flights, vacation packages, rental cars, and with TicketNetwork for fetching events scheduling and reservation services. For payments, the app is integrated with Stripe and Apple Pay.
- A powerful admin panel was programmed with features for reporting logs, training the bot, adding keywords, and maintaining a glossary. Admins can also access user information and make manual bookings.
The Process
Step 01
The project started with client meetings and assessing client requirements. A project plan was created to outline the development cycle of the project and define how an app such as this would work.
Step 02
Research and development were conducted by the team at Genetech to gauge the proper APIs and frameworks that would be used in the project and as working products in the app and website.
Step 03
The chatbot was taught to fetch data from 3rd party integrated services. To deal with different scenarios and cases, we set up an admin control and manual support feature that would override the bot if the need presented itself.
The Outcome
An app with a simple, clean, and user-friendly interface on which users can set preferences, create profiles, and add payment details. Users can change search parameters, interest topics, and global locations. This is a members-only app with an annual subscription.
An AI chatbot that functions as a virtual assistant and concierge for managing the lifestyles of high-end users in the US. The bot collects data from 3rd party services to create suggestions, offer itineraries, and make bookings on behalf of the user.
The AI chatbot has history logs and standard operating procedures that enable it to learn and evolve as the process proceeds. By learning and evolving, constantly improve the way it deals with customers.
An exclusive membership for luxury traveling and elite events. The product is targeted at entrepreneurs, business professionals, and global citizens looking for the finest services.
Stats
The application is currently in use by the club members but the stats are not available for public consumption.
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If you are interested in a similar project or want to talk to one of our project or product managers, drop us a line here. We will be more than happy to hop on a call and discuss.
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