The tug of war between iOS and Android will continue in 2015

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In 2013, statistics from Gartner revealed that 2014 would witness the shipping of one billion Android devices in addition to the previously 1.9 billion Android devices already being used all over the globe. This naturally predicted that by the year 2015 starts, Android will be enjoying an active database of three billion devices.

Conversely, according to various resources, the Apple iOS global market has boiled down to 500 million devices in 2014. Now imagine three billion devices surviving against 500 million. Looking from a broader perspective, the statistics suggest developing Android applications to be a smarter bet for an app to attain a viral status. Creating mobile apps is not just a matter of developing stunning a app by employing a wide range of programming languages. It also revolves around understanding the potential marketing of these apps

Google Play Store has more than 1,239,315 apps available for download while the App Store boasts more than 1.2 million applications. However, in 2013, the App Store enjoyed its best year ever as customers made a total of $10 billion expenditure on apps with over $1 billion sales in December 2013. While Apple’s estimated revenue is $5.1 million each day, Google banks merely $1.1 million every day. So, if the number of android devices is more than? Apple, how come the App Store is more lucrative than the Play Store

The answer lies in their marketing and advertising prospects. The secure world of Apple App development markets their apps a lot better than the open source Android, due to which every iOS app has a better chance of being downloaded and purchased as compared to an android app

Moreover, iOS apps generate more profits as the Apple device market and consequently the Apple OS market is more securely controlled than the Android market. For this reason, Apple developers benefit from a better chance to get acknowledged, become highly viral and accomplish more downloads.

But the iOS vs Android debate proposes the same question each year. Will the coming year belong to iOS apps or android apps? Unfortunately, we cannot declare a clear winner. The number of android devices have failed to give Play Store the boost up similar to App Store. In the end, it takes a thorough market research and expert opinion to be able to decide which app will best serve your business needs and niche. Nonetheless, choosing Google Play Store as your first line of action can guarantee you thousands of downloads and may be later you can invest money into transcribing it for the Apple App Store.

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Shamim Rajani

is the Chief Operating Officer (COO) at Genetech Solutions, a one stop shop for all web services specializing in Web Development, Customized Web Applications, Social Media Marketing and other IT related services. Follow her on twitter @ShamimRajani.

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